In the 6+ years I've been blogging, I've have DEFINITELY found guest posting to be one of the most effective ways of promoting my site.
Guest posting can be used for
- Marketing. Growing your audience, gaining a few more customers, increasing your visibility.
- Networking. You will start to connect with new readers and other blog authors and start to gain name recognition in your little industry
- Practice. Practice practice practice. Writing well takes practice and the more you do it the better you will be.
I try to brainstorm a guest post whenever I’m sponsoring a site, as well as every couple months in between sponsoring a site.
But any guest post I write, I always have a goal. I always have a reason for the guest post. And I always give that new audience a reason to come visit Lemon and Raspberry. And it has WORKED. Worked to grow my audience (in REAL numbers). Worked to make sales (tracked directly to guest posts).
I figure, if it's working for me if can work for you too ....
Written by me and designed by Allie Trumpower
contains the basic structure to help you build a guest post that both connects with new readers, and guides them to follow-up with you to help grow your business or blog audience.
The simple structure outlined in this pdf is easy-to-use and perfectly adaptable to any subject or niche you may be blogging about.
This new guest post template – Connect – gives to the specific steps to crafting a guest post that is both promotional for your new product or service, but also intimately connects with the reader in a way that does not feel “salesy”.